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  • B&B College Pinehill Inn

Group Class Agenda

Friday
3:00 to 6:00:
 Check-in
6:00 to 7:00:  Welcome reception

Saturday
8:00 to 9:00:
 Breakfast
9:00 to 9:45:

  • Introduction, conduct of the session
  • An analysis of the B&B market today
  • Differences between a B&B and Inn
  • Where most B&Bs are located and why
  • The Midwest market
  • Income and job opportunities
  • B&Bs a bright future

9:45 to 11:00:

  • Acquiring your dream B&B
  • Defining your goals
  • Buy or build?
  • Turnkey VS modified turnkey
  • Purchase price analysis and ratios
  • Financing options

11:00 to 12:00:

  • Business structure
  • Corporate, C and sub chapter S
  • LLC
  • Proprietorship and partnership
  • Legal issues and regulation

12:00 to 1:30:

  • Lunch
  • Team challenge 1 - Do you have what it takes to run a B&B?
  • Taking the B&B personality test
  • Grading the test and team presentations of findings

1:30 to 3:00:

  • Start-up and operations
  • The keys to decorating and design
  • Furnishings and supplies needed
  • Creative breakfast options
  • Corporate guests and services
  • Lunch and dinner opportunities
  • Café, tea room and restaurant
  • The efficient kitchen

3:00 to 3:45:  Team challenge 2 – Setting guest policies
3:45 to 5:00:

  • Staffing and front office
  • Identifying and finding staff
  • The importance of independent contractors
  • 3 Step guest registration
  • Credit card processing
  • Check-in and check-out
  • Telephone tips

5:30 to 6:30:

  • Business plan basics
  • Components of a business plan
  • Resources
  • Market analysis


Sunday

8:00 to 9:00:
 Breakfast
9:00 to 12:00:  

  • Marketing
  • Definition of marketing
  • The “four Ps”
  • Advertising, what works and what doesn’t
  • Keys to a great website design
  • Preparing your competitor analysis

12:00 to 2:00:

  • Lunch
  • Team challenge 3 – Create your image/logo and describe how it will be incorporated into your overall marketing program

2:00 to 4:00

  • Income and expense
  • Sources of income other than rooms
  • Expense projections
  • Industry averages and costs to expect
  • Preparing the income statement
  • Preparing the budget

4:00 to 5:00

  • Wrap-up
  • Session summary